The Role of Cultural Ambassadors in Promoting Traditional Festivals in Minna Local Government Area, Niger State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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Chapter One: Introduction
1.1 Background of the Study
Cultural ambassadors play a pivotal role in preserving and promoting traditional festivals by acting as custodians of cultural heritage. In Minna Local Government Area (LGA), Niger State, traditional festivals such as the Gani festival and Nupe Day are integral to the community's identity and serve as a platform for cultural expression. Cultural ambassadors, often selected based on their deep knowledge of local traditions, are responsible for advocating the significance of these festivals, ensuring their continuity, and fostering community pride. According to Bello and Musa (2024), cultural ambassadors are instrumental in bridging generational gaps by educating younger generations about their heritage while also engaging stakeholders to attract tourism and investment. Despite their importance, cultural ambassadors in Minna LGA face challenges such as inadequate funding, limited platforms for advocacy, and diminishing interest in traditional festivals among the youth. This study examines the role of cultural ambassadors in promoting traditional festivals, focusing on their contributions, challenges, and the impact of their efforts on cultural preservation.
1.2 Statement of the Problem
Traditional festivals in Minna LGA are increasingly under threat due to modernization, urbanization, and declining interest among the younger population. Cultural ambassadors, who are tasked with promoting these festivals, often lack the necessary resources and support to carry out their responsibilities effectively. Additionally, there is a need to evaluate the impact of their efforts in fostering cultural appreciation and attracting wider participation. This study addresses these issues by exploring the role of cultural ambassadors in promoting traditional festivals in Minna LGA.
1.3 Objectives of the Study
- To examine the contributions of cultural ambassadors in promoting traditional festivals in Minna LGA.
- To identify the challenges faced by cultural ambassadors in their advocacy efforts.
- To assess the impact of cultural ambassadors on the preservation of traditional festivals.
1.4 Research Questions
- What are the contributions of cultural ambassadors in promoting traditional festivals in Minna LGA?
- What challenges do cultural ambassadors face in their advocacy efforts?
- How do cultural ambassadors impact the preservation of traditional festivals in Minna LGA?
1.5 Research Hypotheses
- Cultural ambassadors significantly contribute to the promotion of traditional festivals in Minna LGA.
- Challenges such as inadequate funding and youth disengagement hinder the effectiveness of cultural ambassadors.
- The efforts of cultural ambassadors positively impact the preservation of traditional festivals in Minna LGA.
1.6 Significance of the Study
This study is significant for cultural organizations, policymakers, and community leaders in Minna LGA. It highlights the critical role of cultural ambassadors in preserving and promoting traditional festivals, offering insights into the challenges they face and strategies for enhancing their effectiveness. The findings will contribute to the development of policies and programs aimed at sustaining cultural heritage.
1.7 Scope and Limitations of the Study
The study focuses on the role of cultural ambassadors in promoting traditional festivals in Minna LGA, Niger State. It does not extend to other cultural activities or LGAs.
1.8 Operational Definition of Terms
- Cultural Ambassadors: Individuals tasked with promoting and preserving cultural heritage within a community.
- Traditional Festivals: Cultural events that celebrate the heritage, customs, and traditions of a community.
- Cultural Preservation: Efforts aimed at safeguarding and maintaining the traditions and heritage of a community.
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